We Make Smart Liquor Brands Using Web3 Blockchain Technology, Creating Consumer Engagement & Product Experiences.

Empowering Brands with Connected Spirits for Authenticity, Engagement, and Analytics
CRAFTAZUL offers a pioneering solution for brand protection and consumer engagement. Through Berify’s technology, our smart tags ensure authenticity via blockchain integration while granting access to exclusive content. Our analytics provide valuable insights, enabling brands to optimize engagement strategies. Join us in revolutionizing brand-consumer relationships.

AUTHENTICATION

We provide a variety of patented smart tags as solutions to protecting your brand and provide the ability to prevent counterfeiting. By pairing each smart tag to the blockchain, our smart tags are not cloneable and carry a unique DNA per tag.

ENGAGEMENT

Like an exclusive club, those who scan the smart tag with their smartphone devices will be given access to exclusive content you can upload and update dynamically. Upload photos, videos, and more through our dashboard.

ANALYTICS

Capture zero-party data when consumers engage with your apparel, such as location and time of scan, who scanned it, analyze engagement patterns, and more.
The Industry

With the spirits market exceeding $100 billion nationwide in 2022, the industry is constantly striving to innovate. In the alcohol industry, brands have restricted access to consumer data since most of their sales occur through distribution channels.

The Evolution
With Berify’s smart tags, we bridge physical products to the digital world by giving each bottle of alcohol its unique DNA, and pairing each tag on the blockchain, making them immutable, and the tags, unclonable. This provides the consumer a way to authenticate and learn more about the brand with any NFC-enabled smartphone.

NFC readers are located on the top edge of iPhones and on the center back of most Android smartphones. For Android phones, please make sure NFC is turned on. Berify smart tags can be made into separate badges or laminated behind labels.

Upon scanning, our app first checks for authenticity and once authenticated, the experience starts.

NFT and Blockchain Autentification